The challenge
A new telehealth company needed platform-native educational content for TikTok, Instagram and Facebook, but did not have a custom library of doctors, patients or clinic footage. The content also needed to stay professional and avoid careless health claims.
The approach
The visual direction evolved through client feedback: cleaner hooks, relevant stock selection, restrained typography, premium health/wellness imagery and more focused service/problem topics rather than repeating broad messaging.
Content system
- 12 short vertical social videos
- Hook and content-direction refinement
- Stock-footage research and selection
- Brand-adapted typography and motion
- Platform-conscious pacing for Reels/TikTok
- Ongoing monthly-content planning
Result
The client rated the project 5/5 and continued planning future monthly content.
“Lakmal does awesome on time work, will work with him again.”
The portfolio describes this as compliance-conscious content developed around client-provided healthcare and platform guardrails; it does not claim regulatory certification.